# A custom video per lead

Status: DRAFT, nothing posted. Idea IB-0341. Single-image infographic, 2 slide(s), no cover.

## What it shows

How the personalised video pipeline works. Slide 1 is the flow; slide 2 shows what is re-rendered versus copied. The Loom upload step is not automated, which is stated in the claims.

## Claims and sources

| Claim | Source | Read-date |
|---|---|---|
| Per-lead cost is $0; local ffmpeg and Playwright | IB-0341 proof asset; `tools/vsl-pipeline/RUNBOOK.md` | 2026-10-11 |
| Only the first 11.5 seconds is re-encoded; the body is byte-copied | `tools/vsl-pipeline/RUNBOOK.md` | 2026-10-11 |
| Tested end to end on synthetic assets (not live leads) | `tools/vsl-pipeline/RUNBOOK.md` | 2026-10-11 |
| Uploading to Loom is not automated; Loom has no upload API | `tools/vsl-pipeline/RUNBOOK.md` | 2026-10-11 |