# Where personalisation gets creepy

Status: DRAFT, nothing posted. Idea IB-0206. Single-image infographic, 2 slide(s), no cover.

## What it shows

The line we do not cross when personalising a cold email. Slide 1 is the four steps; slide 2 contrasts public business facts with private or guessed ones.

## Claims and sources

| Claim | Source | Read-date |
|---|---|---|
| There is a point where a personalised email gets creepy | IB-0206 hook line | 2026-10-11 |
| Opening line must be about their business, not about us | Skill: outreach-personalizer, Hard Rule 5 | 2026-10-11 |
| Never invent facts; only use information from the website, Google listing or other public sources | Skill: outreach-personalizer, Hard Rule 6 | 2026-10-11 |