# The four weeks after a new website goes live

Status: DRAFT, nothing posted. Idea IB-1078. Single-image infographic, 2 slides, no cover.

## What it shows

The weekly watch after a site move: what is checked and how to read a dip.

## Claims and sources

| Claim | Source (read 2026-10-11) |
|---|---|
| Flip day is the week 0 baseline; weekly checks run for weeks 1 to 4 | `.claude/skills/post-cutover-monitor/SKILL.md`, Purpose and rule 21 post-cutover bullet |
| Checks: old ranking URLs still 301 to 200, sitemap freshness, AI crawler access, analytics sessions on the live host, ranking diff vs baseline | `.claude/skills/post-cutover-monitor/SKILL.md`, Process steps 1 to 2 |
| A falling trend with no ranking-URL 404s is expected lag; with 404s it is an unfixed redirect | `.claude/skills/post-cutover-monitor/SKILL.md`, Step 2 Lagging note |
| No recovery timeline is given on the slide | Rule 21: never promise a timeline |