# A form that emails you versus one that opens a thread

Status: DRAFT, nothing posted. Idea IB-0528. Single-image infographic, 1 slides, no cover.

## What it shows

The difference between a form that notifies and a form that starts a conversation.

## Claims and sources

| Claim | Source (read 2026-10-11) |
|---|---|
| Most website forms send an email and stop; the alternative opens a conversation thread you can work from | Idea row in `/Users/donal/Documents/OO-Brain/Admin/ideas/IDEA-BANK.csv` IB-0528 hook |
| Our default pipeline sends the enquiry by email to an OO inbox | .claude/rule-references/16-form-pipeline-detail.md |
| Detail beyond the hook is deliberately left out: source is an OO-owned test form | Idea row |