# Three killers behind a ranking drop after a site move

Status: DRAFT, nothing posted. Single-image infographic, 2 slide(s), no cover.

## What it shows

When a site move is followed by a ranking drop, the cause is rarely one thing. The infographic lists the three killers, how to spot each, and the fix.

No numbers appear on the slides.

## Sources

| Claim | Source file (agency-operator) | Read-date |
|---|---|---|
| Three killers table: redirects drafted-not-deployed, page compression, off-site/negative SEO | `.claude/rules/21-ranking-safe-cutover.md` | 2026-10-11 |
| Never single-cause-diagnose a ranking drop; run all three checks | `.claude/rules/21-ranking-safe-cutover.md` | 2026-10-11 |
| GET-verified 301s, redirect map verified on a real-bindings preview | `.claude/rules/21-ranking-safe-cutover.md` | 2026-10-11 |