# Cold email in under 100 words

Status: DRAFT, nothing posted. Idea IB-0036. Single-image infographic, 2 slide(s), no cover.

## What it shows

Our cold email copy rules in two slides. Slide 1 contrasts do and do not. Slide 2 is the sequence limit.

## Claims and sources

| Claim | Source | Read-date |
|---|---|---|
| Body under 100 words; subject under 60 characters | `.claude/rule-references/07-cold-email-detail.md` | 2026-10-11 |
| One CTA per email, a soft reply prompt; no images in first touch | `.claude/rule-references/07-cold-email-detail.md` | 2026-10-11 |
| Step 2 after 2 to 3 days, step 3 after 3 to 5 days, max 3 steps | `.claude/rule-references/07-cold-email-detail.md` | 2026-10-11 |
| Kill corporate signals; one ask per message | `sops/sales/cold-email-seven-principles.md` | 2026-10-11 |