# Why business texts never arrive

Status: DRAFT, nothing posted. Idea IB-0457. Single-image infographic, 2 slides, no cover.

## What it shows

The registration order behind US business texting, and the one-sender rule that gets campaigns flagged.

## Claims and sources

| Claim | Source (read 2026-10-11) |
|---|---|
| US business texting needs brand and campaign registration (A2P 10DLC) after the business profile is approved | `sops/runbooks/a2p-10dlc-brand-and-campaign.md`, section 1 |
| Multiple companies cannot share a single campaign (Twilio error 30926); every message must read as sent by the one registered sender | Same file, 'Hard point' note, source cited there (read 2026-09-24) |
| Numbers are added to a messaging service | Same file, section 2 |