# tag-really-firing

Idea IB-0235. Status: DRAFT, nothing posted.

## Slides

**Cover.** A tag sitting in your page source is not a tag that works. Two sites went live with a placeholder where the tracking code belonged.

**Slide 2.** Installed is not working. Two sites, months of nothing recorded.

**Slide 3.** Data slide. Snippet in page source: proves nothing. Hit in debug view: proves it fires.

**Slide 4.** The two-minute test: open the analytics debug view, load your own page in another tab, watch the visit land, treat no hit as not firing, and run it on the preview link before launch.

**Slide 5.** Do it before launch, on the preview link, not after.

**Slide 6.** Then watch one number every Monday: calls from your Google Business Profile.

**Slide 7.** Quote. In the source is not firing.

**Slide 8.** Comment AUDIT for the analytics-really-firing checklist plus the free Fleet Room invite.

## Claims and sources

| Claim | Source | Read-date | Note |
|---|---|---|---|
| Two sites went live with a placeholder instead of the tracking code | Pack 04 script (anonymised, no names) | 2026-10-11 | Say two sites |
| Months of nothing recorded | Pack 04 script (no day counts) | 2026-10-11 | Stated as months, not a count |
| Calls from the Google Business Profile as the weekly number | Pack 04 script | 2026-10-11 | Advice, not a metric |