# real-reply-rate

Idea IB-0337. Source: Plans/2026-10-10/creator-engine-100k/docs/block1-kit/packs/pack-10.md. Slides below are the copy as prose.

**Slide 1 (cover).** 17,212 emails. 137 replies. My biggest campaign, not my best. (read 2026-10-11)

**Slide 2 (data).** The biggest campaign Sent: 17,212; Unique replies: 137; Reply rate: 0.8 percent. Footer: Audit dated 21 September 2026. (read 2026-10-11)

**Slide 3 (point).** Under one percent on my biggest list 137 divided by 17,212 is about 0.8 percent. (read 2026-10-11)

**Slide 4 (data).** A smaller list did better Sent: 2,251; Unique replies: 196; Reply rate: 8.7 percent. Footer: Same audit, 21 September 2026. (read 2026-10-11)

**Slide 5 (point).** About ten times the rate Smaller and tighter beat bigger.

**Slide 6 (data).** Across all 522 campaigns Campaigns: 522; Sends: 324,901; Unique replies: 2,115; Replies per 1,000 sends: 6.51. Footer: Summed per campaign: an upper bound. (read 2026-10-11)

**Slide 7 (steps).** Plan your list from the rate 1. Pick the reply count you want. 2. Divide it by your real reply rate. 3. At 0.8 percent, 100 emails gets about 1 reply. 4. Measure your own rate, then plan again. (read 2026-10-11)

**Slide 8 (cta).** Comment AUDIT I'll send the outreach numbers sheet

## Claims and sources

| Claim | Source path | Read-date |
|---|---|---|
| Biggest campaign: 17,212 sent, 137 unique replies, 0.8 percent | Plans/2026-10-10/creator-engine-100k/docs/block1-kit/packs/pack-10.md source check; agency-deliverables/_leads/instantly-audit/campaigns-2026-09-21.json (audit dated 2026-09-21) | 2026-10-11 |
| Best rate at 1,000+ sends: 2,251 sent, 196 unique, 8.7 percent (about ten times 0.8) | Plans/2026-10-10/creator-engine-100k/docs/canaries/c3-baseline/baseline.md | 2026-10-11 |
| 522 campaigns, 324,901 sends, 2,115 unique replies (summed per campaign, upper bound) | Plans/2026-10-10/creator-engine-100k/docs/canaries/c3-baseline/baseline.md | 2026-10-11 |
| 6.51 unique replies per 1,000 sends | Plans/2026-10-10/creator-engine-100k/docs/canaries/c3-baseline/baseline.md | 2026-10-11 |
| 100 emails at 0.8 percent is about 1 reply (arithmetic: 100 x 0.008 = 0.8) | derived from the 0.8 percent row | 2026-10-11 |